By KATERINA GIANNOUKA, PRESIDENT, ASIA PACIFIC, RADISSON HOTEL GROUP
Hospitality always has been - and always will be - a people-first business. The creation of personal bonds between host and guest is at the root of every successful hotel. And yet, the industry is evolving rapidly and technology now permeates into every corner of our operations. How we effectively use new solutions to elevate guest experience will be the key to success in hospitality in the decades to come.2019 is an important year in the evolution of Radisson Hotel Group, as we position ourselves for this exciting future. As part of our five-year transformation strategy, we are in preparation to launch the initial phase of our unified global platform, EMMA, which could become one of the most important moments in our company’s rich history. Named after our company motto, “Every Moment Matters”, EMMA will integrate every core aspect of our business, including Central Reservation System (CRS), Property Management Systems (PMS), Sales and Catering (S&C), Point of Sale (POS), Customer Relationship Management (CRM), Business Intelligence, Loyalty and more.