APAC CIO Outlook
  • Home
  • CXO Insights
  • CIO Views
  • News
  • Conferences
  • Newsletter
  • Whitepapers
  • About us
Apac
  • Admired Tech

    Agile

    AI Healthcare

    Artificial Intelligence

    Augmented Reality

    Aviation

    Big Data

    Blockchain

    Cloud

    Cryptocurrency

    Cyber Security

    Digital Transformation

    Drone

    HPC

    Infrared

    Internet of Things

    Networking

    PropTech

    Remote Work

    Scheduling Software

    Simulation

    Startup

    Storage

    Wireless

  • Banking

    E-Commerce

    Education

    FinTech

    Food and Beverages

    Healthcare

    Insurance

    Legal

    Manufacturing

    Pharma and Life Science

    Retail

    Travel and Hospitality

  • Atlassian

    CISCO

    Microsoft

    Oracle

    Salesforce

    SAP

    ServiceNow

  • Business Intelligence

    CEM

    Cloud-based Planning

    Cognitive

    Compliance

    Contact Center

    Contact Tracing

    Contactless Payments

    Content Management System

    Corporate Finance

    CRM

    Custom Software Development

    Data Center

    Enterprise Architecture

    Enterprise Communications

    Enterprise Contract Management

    ERP

    Field Service

    HR Technology

    IT Service Management

    Managed Services

    Procurement

    Product Management

    RegTech

    Revenue Management

    Sales Tech

Menu
    • Travel and Hospitality
    • Augmented Reality
    • Agile
    • Cognitive
    • Cyber Security
    • Digital Transformation
    • Atlassian
    • E-Commerce
    • Managed Services
    • RegTech
    • CISCO
    • Blockchain
    • IoT
    • MORE
    #

    Apac CIO Outlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Travel and Hospitality
    Editor's Pick (1 - 4 of 8)
    left
    How Cloud Systems are Impacting Business Environments

    Martin Stegner, CIO, NOVUM Hospitality

    The Impact Of Technology On Travel And Hospitality

    Steve Traplin, CEO, Groupon APAC

    Infinite Retailing, And Beyond

    Frank Trampert, Managing Director & Chief Commercial Officer, Sabre Hospitality Solutions, APAC

    Which Technology Best Suits the Hospitality Sector?

    Jessie Burgess, Executive Vice President, CIO, G6 Hospitality LLC

    Enter into the World of the Internet-of-Things or IOT

    Alfonso Venturi, CIO, Lease Plan Australia

    Wearables to Play an Integral Role in Guest Service

    Monika Nerger,

    How to Systemize Business Travel and Take Out Every Pain Point

    Ross Fastuca, CIO & Co-founder, Locomote

    Transforming business performance by taking an outside-looking-in customer perspective

    Graham Perry, Managing Director, BWH Hotel Group Australasia

    right

    UX-The Broad Picture from 'What was' to 'What it's going to be'

    By Kamal Sharma, CIO, Tally Solutions Pvt. Ltd.

    Tweet
    content-image

    Kamal Sharma, CIO, Tally Solutions Pvt. Ltd.

    In today’s technology space, the impact created by digital revolution has phenomenal after-effects on User experience. Huge success stories have been doing the rounds in tech fraternity about the impression of user experience and it stands to be the most important criteria for many of the tech products. Organizations have now made it a part of the DNA on which they thrive for success.

    Peeking in to the history of user experience, we realize that there was zero emphasis on UX. The focus was more on functionality and features when it came to application or software product. Technology leaders accentuated on “Outcome” while “Experience” was on low priority. In earlier days introduction to GUI was an impressive move to enhance communication between product and user. This also opened up the huge potential for innovation in the user experience domain.

    Recent researches on user experience show that the current user is having deep information channels and they have the right to pay attention.

    Today’s user is equipped with expectations and therefore demands greater experience while using the product, portal or app.

    Mobility boon also inspired innovators to think about ways to deliver amazing user experience on diverse devices. Consequently, its fair to say that in this “Age of the Customer”, persistent & integrated user experience will be the key to success. A good example we see for intensified collaboration leading to delivery of exceptional User experience is online learning. We saw the shift in approach where Instructional designers, technologists and UX designers collaborated together to improve the user experience for learners.

    Future Trends which one must watch out for in UX space are: Predictive user analytics, multi-channel & multi device experience, Artificial intelligence, voice recognition & gesture based design, wearable device, smart watches and smart or VR glasses experience.

    Few years down the lane, content will be a vital factor to provide rich and personalised UX. It is very important to show correct information at the right time - information which is personalized, predictive and meaningful.

    With content based focus we will see the User experience making shift to Targeted Experience (UX to TX), as businesses realise that it will provide more revenue generation perspectives. Targeted personalised experience will help organizations to involve the user in to experience, which will in turn generate delight, meet personal needs and trigger emotional involvement.

    With more and more touch based devices increasing the market share rapidly, UX designers will increase the focus on this area, thereby increasing the anticipation from designers to get smarter about devices and its detection.

    In the years to come, organizations will look out for empowering the user to help build relationship and exceed the user anticipations. The impact will surge beyond enterprises giving way to significant shift in Government sector where connecting to people is important.

    tag

    Voice Recognition

    Weekly Brief

    loading
    Top 10 Travel and Hospitality Consulting/Services Companies - 2020
    Top 10 Travel and Hospitality Solution Companies - 2020

    Featured Vendors

    techhighway systems

    Dipali Bendre & Fabian Fernandes, CEO & CIO

    pt realtachakradarma

    G. Hidayat Tjokrodjojo, Chairman

    ON THE DECK

    Travel and Hospitality 2020

    Top Vendors

    Travel and Hospitality 2019

    Top Vendors

    Previous Next

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    The Changing Landscape of Cyber Security

    The Changing Landscape of Cyber Security

    Scott Brandt, CIO & Director of IT, Texas Office of the Secretary of State
    Accelerating Petcare Innovation through CRM and Digital Vision

    Accelerating Petcare Innovation through CRM and Digital Vision

    Miao Song, Chief Information Officer, Mars Petcare
    How Cloud Systems are Impacting Business Environments

    How Cloud Systems are Impacting Business Environments

    Martin Stegner, CIO, NOVUM Hospitality
    Digital Tack

    Digital Tack

    Claus Nehmzow, Chief Innovation Officer, Eastern Pacific Shipping Pte
    Brokering the Cloud Services

    Brokering the Cloud Services

    Eric Boyette, Secretary & State CIO, Information Technology
    Defining a Cloud Strategy: A Higher Education Paradigm

    Defining a Cloud Strategy: A Higher Education Paradigm

    Russell M. Kaurloto, VP and CIO, Clemson University
    The 4Ps of Digital Transformation in Pharmaceutical Industry

    The 4Ps of Digital Transformation in Pharmaceutical Industry

    Debraj Dasgupta, Operating Officer, Head of Strategy and Go-To-Market Planning Division, Nippon Boehringer Ingelheim
    Technology’s Role in The Care and Quality of Life for The Aged

    Technology’s Role in The Care and Quality of Life for The Aged

    Jose A Perez, Chief Information Officer, Hammondcare
    Loading...

    Copyright © 2021 APAC CIOoutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    |  Sitemap |  Subscribe

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://travel-and-hospitality.apacciooutlook.com/ciospeaks/uxthe-broad-picture-from-what-was-to-what-its-going-to-be-nwid-3661.html