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Finding light in the darkness - what opportunities has the pandemic brought us?
By Jens Thraenhart, CEO & Founder, Chameleon Strategies
These are just some of the many examples how 2020 opened the doors for technology powering collaborative frameworks to make the world a better place. In 2020, our company Chameleon Strategies was recognized by CIO Asia Pacific Magazine for its approach to building collaborative frameworks via its Enwoke stakeholder engagement system. We used the year to rebuild the entire technology from scratch, and evolved the system into platform to bring together community stakeholders members of any size or type in order to better cooperate in order to enhance the value of the individual organization and the overall communities. The platform provides marketing automation tools which drives capacity of individual businesses, and results in overall stronger resilience of the community, being it a tourism destination, associations, chambers of commerce, hotel brands, to shopping malls. The sky is a limit, as we live in a world of communities and tribes, many of them not organized to cooperate, but most lacking to execute on a vision of collaboration. This includes businesses units that should collaborate to increase overall brand value and shareholder value by reducing inefficiencies, to businesses that compete, but may increase market share by working together. Any business can be part of Enwoke, and its content is distributed to relevant portals. For example a restaurant in Bangkok can be part of the Thailand food website by the Thai Tourism Authority, the Mekong Tourism destination website, and the website of the hotel company (as the restaurant is part of a hotel), in case all these websites are powered by Enwoke. An entrepreneur could even use Enwoke to develop a website to curate the best cooking classes in the world, which could then also include the restaurant in this example. My prediction for 2021 is that, driven by technological innovations, the playing field is more open for smaller businesses to compete, which opens up possibilities for a more inclusive ecosystem. Due to the fact that competition will increase, and budget will be limited, leveraging the power of many, or in other words drive value by engaging the ‘long-tail’, will be the biggest opportunity, for small businesses to collaborate with community members, and for bigger organizations to engage their business units. Especially COVID-19 has taught us that “we are stronger together”. 2021 will be an opportunity to leverage technology to drive engagement and collaboration to increase resilience to be better prepared for future challenges.