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In 2016, Chinese tourists overseas spent $261.1 Bn, up from $10 Bn in the year 2000 as reported by the United Nations World Tourism Organization (UNWTO). According to the China Outbound Tourism Research Institute (COTRI), the trips by the Chinese citizens will increase from 145 Mn people in 2017 to more than 400 Mn by 2030. Also, Trip Advisor China Unbounded reports that nearly half of Chinese Free Independent Travelers (FITs) plan to take more trips abroad, and 52 percent will stay for longer periods. However, tapping into this lucrative and rapidly growing Chinese FIT market is easier said than done. The major reason behind this is the exceptional online culture of China. To say that the Chinese online culture is different from the rest of the world is an understatement. Imagine Google, Facebook, YouTube, Twitter, Snapchat, Instagram all banned in a country? Well, that is China, where even the shared server approach is tricky as the government eliminates the whole server without notice if it finds one bad neighbor. Adding to these challenges is the Great Fire Wall of China which slows down the speed of international websites. A number of overseas hoteliers fail to notice this unique culture. Thereby, no matter what western strategy the overseas hoteliers throw at China, they will remain impervious. So how will financially limited overseas independent hoteliers tap into this attractive Chinese FIT market with the invisible online culture? Addressing this very need is Compass Edge that offers ‘Go China’ online branding solutions to help overseas hoteliers establish an online presence and enhance their visibility among Chinese travelers.
With Compass Edge’s Go China solutions, the company offers a total package—a localized responsive website on a dedicated Alibaba Cloud server, Chinese Google- ‘Baidu’ Search Engine Optimization (SEO), visibility in Chinese social media (Weibo and WeChat) with their travel platform GoHotelsGO and local hosting for fast loading speed. Additionally, the company’s LN Global Alliance empowers independent hoteliers to reach out to a large number of Chinese travelers.
Compass Edge helps hoteliers to set up a localized Chinese website solely based on the interests and needs of the Chinese travelers to suit their taste and culture, making it comfortable for them to navigate and stick around longer. As soon as the website is set up, the company ensures that the website is well positioned on Baidu as an organic listing.
Together, we have 46 million+ ready to travel Chinese loyalty members in our alliance. This offers huge benefits for our hotel clients
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