Cvent: Helping Hoteliers Drive More Business Through the Big Business of Live Events
Chris McAndrews, Vice President of MarketingFounded in 1999, Cvent is most often known for its comprehensive event management platform - a suite of solutions that automate and simplify the entire event planning process. Event planners and marketers utilize Cvent’s technology for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Planning and managing meetings and events has historically been a very tedious, manual process. Now, with the help of technology, event professionals are growing their event registration numbers, engaging with their attendees, increasing event satisfaction, and maximizing revenue.
2019 marks our 20th year in business and we are expanding our global footprint, growing our customer base, and hiring employees to support this expansion faster than ever. With more than 1,400 team members dedicated to technology alone, we continue to invest heavily in research and development and enhance our product offerings. Our ultimate goal is to connect hoteliers with planners around the world and help them engage their customers directly, efficiently, and profitably
Cvent offers them the tools they need to optimize each stage of the event lifecycle and grow their ROI.
In 2008, the company launched, the Cvent Supplier Network, now the world’s largest meetings and events venue sourcing database, which was a catalyst to Cvent expanding into the hospitality and travel industry with its Hospitality Cloud platform. Now, the company has thousands of hospitality clients around the world, including major hotel chains, DMOs, convention centres, luxury resorts, and boutique properties, whorely on Cvent’s solutions to help them find new buyers, grow their MICE business, and operate that business profitably.
Through Cvent’s sourcing platforms, hoteliers and venues gain access to nearly 100,000 active event planners who will source more than USD $19 billion in business this year alone. With nearly 2,000 new organisations sourcing on the platforms each month, suppliers have a unique opportunity to engage these new buyers and leverage Cvent’s digital marketing tools to get in front of them and market themselves in a more strategic way. “Our goal is to connect hoteliers with planners around the world and help them engage their customers directly, efficiently, and profitably,” says Chris McAndrews, vice president of marketing for Cvent Hospitality Cloud.
Cvent’s unique ability to power the entire meetings and events ecosystem is driving its global growth. In its 20th year in business, the company continues to invest heavily in technology and enhance the user experience to offer greater value for their clients. Beyond its size, scale, and product innovation, Cvent’s dedication to putting the customer first that makes the company stand out from the crowded event technology landscape. With its innovative solutions and deep industry expertise, Cvent is bringing together hoteliers and planners and transforming meetings and events around the world.
Cvent News
TYSONS, Va.- Cvent, an industry-leading meetings, events, and hospitality technology provider, shared a progress update six months into the launch of its revamped partnership program. The program updates, announced earlier this year at Cvent CONNECT and Cvent CONNECT Europe, were implemented based on direct partner and customer feedback, and will ultimately help Cvent Partners better capitalize on the powerful network effects of Cvent’s vast ecosystem and accelerate business growth.
Cvent’s partnership program, which includes its Agency, Alliance and Industry partner programs as well as its Vendor and App Marketplaces, is a core part of the Company’s business. The specialty programs and online marketplaces are purpose-built to help Cvent partners expand market share and improve customer loyalty; while empowering Cvent customers with expanded product functionality, deep technology integrations and greater access to specialty resources and support.
“Gathering feedback from our partners and customers helps us continuously improve and innovate,” said Scott Lockey, Vice President of Partnerships at Cvent. “In addition, we’re firm believers in the notion that ‘a rising tide lifts all boats,’ meaning that, when our partners succeed, we succeed. In this more dynamic post-pandemic environment, supporting a strong meetings and events ecosystem is more important than ever. Cvent is proud to be in a position to offer that support and guidance, and we look forward to continuing to support our partners’ success over the long term.”
Cvent’s partner program is designed to drive partner growth and success through four key areas:
• Recognition & continued learning initiatives through specialized partnership support, robust industry training and Cvent product certifications, and event access;
• Exposure via Cvent’s App and Vendor Marketplaces, enabling broader reach and engagement with Cvent customers and complementary technology partners;
• Collaborative sales & marketing strategy to help partners uncover new opportunities, prove value, create co-branded collateral, and win new business;
• Direct feedback opportunities enable greater alignment between Cvent and its partners while delivering critical insights that influence product development and enhance partner/client relationships.
“At Wordly, we are incredibly grateful for Cvent’s continued support of and commitment to their partners,” said Dave Deasy, Chief Marketing Officer at Wordly. “Having a global, industry-leading company like Cvent by our side, that can connect us to the right prospects at the right time, has been an important part of our overall success. We have taken full advantage of multiple partner programs, including the Cvent App and Vendor Marketplaces, along with exhibiting at Cvent CONNECT.”
“Cvent’s commitment to partner success is clear in their robust partnership offerings and support,” said Rob Adams, President and Owner of Bishop-McCann. “The specialized training programs and product certifications are helping us stay ahead of the curve, while the opportunities to provide direct feedback have also cemented our satisfaction with the program. Cvent has shown that it shares our values in delivering quality customer care and support. We’re excited to see where that leads us next.”