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DSI GLOBAL SDN. BHD.: Bolstering Tourism 4.0
Spanning over the area of 400,000 square meters in the Gianyar regency, Bali Safari and Marine Park is one of Bali’s largest wildlife parks. Tourists from all around the world visit the park to gain the outstanding safari experience with a view of over 80 species of wild animals including some endangered species such as the Komodo dragons, Orangutans and Bali Starlings, which roam in large enclosures mimicking their natural habitats. With the increasing number of tourists, year over year, the wildlife park aimed to ensure a thrilling experience for all its visitors while increasing revenue. Bali Safari and Marine Park collaborated with DSI Global, a provider of purpose built products and solutions for the amusement industry, to develop a booking system and provide QR codes and e-ticket, allowing tourists to easily enter the park. Besides, DSI’s multi sales channel solution allows the park to effectively maximize and manage its sales transactions from all channels.
DSI ensures efficient management of amusement parks leading to an increase in revenue. Founded by a group of amusement park enthusiasts, DSI aims to resolve the challenges surrounding the amusement and travel industry with the help of technology. “The biggest challenge today is to keep up with the buying behavior of their more tech-savvy customers. Many amusement parks rely on online and traditional travel agents who take a huge commission that limits the improvement and expansion of their business,” says Howard Lai, COO of DSI Global.
DSI’s mature B2B cloud tourism platform, D.MARKET addresses the online channel management of the Online To Offline (O2O) strategy. The platform allows amusement park operators to collaborate with multiple channels like online and traditional travel agents as well as B2C channels such as website and mobile app, intelligent kiosks, and various mobile sales devices. The company offers a first-in-the-industry mobile ticketing appliance that comes with a touch screen computer, ticket printer, receipt printer, barcode scanner, Wi- Fi, and network port that can sell tickets anywhere, anytime. More importantly, the platform captures a vast volume of data that serves as a data source for big data initiative of customers and helps them analyze performance and revenue. Bookings made from D.MARKET are synchronized to the client’s offline system deployed on premise to facilitate the entry of all visitors.
Besides, DSI is also the first company to provide comprehensive and fully automated Freelancer Sales Management to allow businesses accurately track sales and reimburse commission to freelancers like taxi and e-hailing drivers as well as other committed individuals. “We allow businesses to flexibly switch the focus to channels that make more business sense to them, be it third party or self-operated channels,” says Howard.
To address all areas of amusement park management, DSI offers its D.TIC ENTERPRISE, a comprehensive end-to-end solution that covers all aspects of the operation. The solution covers ticket sales and management, admission control, e-wallet in-park spending, PoS management, and reporting. “We believe that D.TIC ENTERPRISE brings significant value to parks in terms of improved revenue by extending the existing sales channels and enhanced operational efficiency.”
Continuing on its mission to power Tourism 4.0, DSI aims at linking all amusement parks in a destination through its technology for tourists to increase their length of stay and maximize their experience. On product roadmap, DSI will focus on incorporating D.TIC Suite of products with downstream smart innovation to allow amusement parks to target and attract their visitors accurately to increase their revenue with less investment, especially with the launch of 5G technology in the market.