Hudini: Enhance Guest Satisfaction with Personalized Experiences

The crisis of 2020 has changed almost every facet of the hospitality industry. Digital services and hyper-personalization of guest services have truly emerged as survival tools for hotels amidst the pandemic. It has become evident that smart technology can not only reduce service costs but present hotels with the opportunity for data-driven upselling and cross selling. Today, guests want to control and manage every aspect of their journey digitally. Hotels that are not technologically ready to provide digital access and controls, will lose out. To remain competitive, hotels need to change and transform through the use of guest-centric technology like Hudini—a market-leading, fully integrated hospitality digital services platform for the hospitality industry.

“Typically, almost all of the different technology assets needed to operate a hotel work in isolation and remain disconnected. They don’t talk to each other and don’t collaborate. This is the reason why guest preferences and behaviors are rarely captured in real-time and services are not made more personal,” explains Prince Thampi, Founder and CEO of Hudini. With shifting customer loyalties, hotels must truly understand, anticipate, and fulfill guest needs with hyper-personalized service offerings will prevail. It is this hyper-personalization of guest experience that Hudini delivers by bringing all of a property’s existing technology assets and guest touchpoints into its pre-integrated middleware platform. This allows to capture behaviors and data from every guest interaction.

The Hudini guest apps increase guest touchpoints and interactions because a guest can access everything that a hotel has to offer using a mobile, smart device, or TV. Room facilities and controls can also be voice-managed. When a guest initiates an interaction, Hudini orchestrates the data event and pushes the action to be taken to the right system and agent (POS or PMS or house-keeping for instance) and provides a completed automated routing of guest requests. The data from multiple guest-hotel touchpoints is intelligently bused through to the right system and staff member for immediate action. In addition to delivering every service and product on a mobile device, or TV, Hudini helps hotels extract greater value from their existing technology investments. Automated data capture and collaboration for insight, action, and improved service fulfillment is only possible with an integrated middleware platform like Hudini.

Thampi notes, “The shift from room-centric to guest-centric operations in the industry is the biggest transformation challenge faced by the hotel industry. Hudini makes this transformation possible in just eight weeks’ time, helping hotels focus on the guest rather the property assets to improve revenues, loyalty, and reduces costs.”
Hudini has prebuilt integrations for the industry’s most widely used software, hardware, and communications systems. The hundreds of integrations and APIs make digital transformation of any property or group of properties fast and affordable. Hudini’s multi-tenant architecture also ensures that any number of brands and properties in a chain can be implemented at the same time.

“We are focused on the huge opportunity in front of us. The hotel industry will go through this digital transformation one way or another. We are not worried about the competition because ours is not legacy technology. It is open and is built in such a way that implementation is the fastest compared to any other competing product,” mentions Thampi. Although a young company, Hudini is driven by a bold ambition and is on a rapid growth trajectory. The ultimate goal for Hudini is nothing short of becoming a standard for the industry and to be present in every geographical region that has opportunities.