Hoteliers are overwhelmed by the latest technology, data, and digital marketing silos and the need to work with a multitude of vendors in their guest acquisition and services efforts. Usually, a typical hotel uses a myriad of vendors. There will be one vendor for CRM, another for property website, and same goes with SEO, SEM, online media, and so on. Each team like revenue generation teams, CRM platform management team, guest service teams such as housekeeping, engineering, and front desk, operate in isolation of each other.
To mitigate these silos, hoteliers need to have a clear goal and a reliable partner to streamline work processes and bring out the best possible outcome from the latest as well as existing technologies. They need a clear strategy to bridge the guest data and technological silos to create an end-to-end solution, empowering hotels to acquire new guests, engage current guests, and retain past guests by combining digital marketing, website, and CRM data into one cohesive marketing and personalization platform.
This edition of APAC CIO Outlook features companies such as WillMAX that is at the forefront of offering agile services. APAC CIO Outlook’s editorial board has assessed and shortlisted some of the most prominent organizations in the industry that solve challenges by implementing the current best practices and technological trends in the space. We present you a special edition on Top 10 Travel and Hospitality Consulting/Services Companies - 2019.
